How digital marketers, platforms and producers can become mobile first
My latest project at Google consisted of teaming up with the Google Optimize team and building the Google Optimize Resource Hub. One of my favorite parts of this …
The result from eight months of work has finally reached the world. I’m happy to present – The CRO Course: Win on Mobile. Me and my Google colleagues regularly …
Ever heard of relative mobile conversion rate (Rel mCvR)? I know, we usually only talk about conversion rates (CvR). But here’s the problem: Conversion rates are often great …
Site speed gives increased revenue, so should be a priority for all companies in our mobile first world. But, speed does not get fixed by engineers alone. They …
This is the harsh truth: Some of the giants of today risk dying with desktop – because they aren’t adapting to mobile fast enough. Each day of not …